Advertising Agencies Have To Adapt With New Media

Advertising agencies have dramatically changed over the last twenty years thanks to the Internet and online advertising. Most businesses realize the importance of getting online and using the hip new methods and processes associated with forms of Internet advertising.

Few could have imagined in the early 80s what role advertising agencies would take on today. The Internet has changed the way we live and do business. It has forever changed consumer habits. What was once the lifeblood of advertising, newspapers and magazines, is now on the decline and has evolved from direct response advertising to branding.

Advertising agencies have added such methods as search engine positioning, pay per click marketing and social media marketing to their arsenals. Not only do agencies develop video ads for television slots, they now create video ads for the internet and viral videos for YouTube.

Offline marketing has changed as well. Readership has dropped for many big newspapers and magazines. New services like transport ads have come into play. Even stationary billboards have gone high tech by playing full color video advertisements. There are more options today in offline advertising than ever before.

Advertising agencies have to create a larger variety of ads. They must design banner ads that are effective at getting clicks. They need to create videos that are accepted by social communities online that walk the fine line between advertising and entertainment.

Advertising agencies today have to be quick to adopt new trends since Internet media is constantly and rapidly changing. What works today may be ineffective next year.

Choosing the right advertising agency for your business will take a little work. You want to make sure you sign with a company that is on the cutting edge of adverting methods and not one that is stuck in the old methods of print media only.

It is more convenient for you if you sign with an ad agency that can handle your entire advertising campaign. They should be able to run PPC accounts, make YouTube videos and place print ads. It helps if they can design and create your ads for you. Having everything done by one company will help you stay organized and should save you money.

Look for an ad agency that has a strong reputation among its customers. View their portfolio of ads and go over their statistics. They should offer the ability to track and analyze the results you get from your ads as well.

Advertising costs must be cost effective no matter how you approach it. You need to be smart with your money and make sure the money you spend gets results in the form of a healthy return on your investment. That is why you need a strong agency that utilizes today’s latest advertising methods.

No comments, starkbier, November 15, 2018

How To Make The Best Out Of Home Advertising Campaign

Advertising has been everywhere and around us since the Stone Age when cavemen drew cave paintings and even during the Egyptian era when pharaohs built huge statues and buildings to promote their laws. The Greeks have also been known to make stone tablets that advertise the upcoming tournament or Olympics. Advertising has been with us for so long that it has become part of our culture and is completely unavoidable especially when it comes to out of home advertising. It creates a strong impact on the audience even if they say that they hate it. Like they say, there is no such thing as good or bad publicity.

Out of home advertising takes advantage of its wide exposure among the audience and their location to communicate the brand message to consumers. For instance, Digital Bus Advertising, in order for advertisers and marketers to create a really effective outdoor advertising campaign for this, they have to learn exactly where their audience is, where they drive, what they look at, and use that information when buying a media platform. Advertising does not always have to be big and loud. Yeah, it will get you noticed but the little things matter too such as handbills, sponsorships, bus advertising, or even on the handles of trains for train advertising. Outdoor advertising also doesnt necessarily have to be among highways. Other venues can be used too such as malls, on sidewalks and even on train tunnels. Advertisers shouldnt always choose the easiest and most common option. Sometimes, what works for one brand wont work for another. Make sure you research thoroughly and find out whats the best for your campaign. There are also dozens of Best Advertising Agencies out there who are equipped with expert professionals that can help find the solutions to your advertising needs.

Make your message count and make your advertisement stand out. The best and Successful Advertising Campaigns are the first ones to do anything. Its bold, different and completely original. People tend to remember things that catch them off guard and make them laugh. Make sure that your campaign is what everyone is talking about and will be talking about. Generate a lot of publicity for your advertisement and use outdoor advertising with other mediums to create a memorable campaign. And of course, make sure the campaign is able to do its job which is to attract more customers, and increase brand awareness and revenue for the business.

No comments, starkbier, November 13, 2018

How Advertising Is Different From Publicity

Any promotion activity which is associated with a brand, business, service or cause comes under advertising. Considered as one of the most effective tools of marketing, advertising has the potential to enhance sales for the product/service/business. Advertising is different from publicity. Though advertising and publicity, both are assigned to promote a particular brand/business/service, the objectives of an advertising campaign are more far-reaching as compared to a publicity activity. The following points will clear some confusion about the differences between these two tools of marketing-Advertising gets the result for what it pays. It is a more expensive method of brand promotion. In any advertising activity, the advertiser/brand owner spends heavily for what he has to advertise (whether a service, business, product or cause). There are various strategies which are required to launch an advertising campaign such as media planning, selection, live campaign via a particular media vehicle or vehicles (for those campaigns which are launched through multiple channels). In publicity, media vehicle is not given much importance. Publicity is done through any affordable or ordinary medium without much planning like advertising. Publicity is used as a marketing tool to create media hype amongst the target group. Most publicity crusades do not last for a longer period of time while advertising lasts for longer period of time. In any advertising campaign, the medium of communication (television/radio/print/internet/mobile) plays a significant role to put life into the overall promotion campaign. Advertising is a paid form of providing brand communication and advertisers heavily spend on that media vehicle which seems perfect to launch the promotion campaign. However, in publicity budget is not a big constraint since publicity is done through cheap and affordable means. To publicise something means to bring into notice the attention of a specific target group or groups about a specific brand, service or business. To sum up, Advertising is a more defined tool of marketing which requires step by step strategies to follow and work out (in order to drive sales for the product/service/business) while the objective of publicity is to randomly inform target audiences about a particular cause, brand or service.

No comments, starkbier, November 9, 2018

Advertising Through Flyer Printing And Distribution

There are many ways to advertise a business. For those who have enough budget, they can advertise their businesses through television, radio, newspaper, and through billboards. However, many small-scale businesses cannot afford such forms of advertising. It wouldn’t be practical for them to spend too much on advertising and lose their financial capability to spend on the other important aspects of their small business. But still, every entrepreneur knows that for a business to gain profit, it should still be advertised no matter how it may be.

One of the best ways through which small-scale businesses can advertise their business is through giving out flyers. Flyer printing and distribution is the cheapest but effective way to advertise a business. Aside from advertising, flyer printing and distribution can also be used for promoting events, dispersing general information, and for political campaigns.

The effectiveness of flyer printing and distribution for advertising a business depends on the effort that the business owners exert in distributing them. The more time they dedicate to giving out flyers, the more exposure they can get. Of course, it will also depend on the number of copies of the flyers that they are able to produce. Unlike TV, radio, newspaper, and billboard ads, flyer printing exposure will only be limited to the number of people who actually sees and read the flyers.

In order for the flyers to be effective, its content should be well planned. It should be brief but informative. It should include only honest information about what the business is all about, what the products/services are, how they do business, and of course, the company’s contact details. Irrelevant information that can bore those reading it should also be avoided. The flyers should also be made in a manner that it can attract attention and the interest of an audience. Putting some form of art to it such as graphics and creative lettering add to its appeal. It is also advisable to have them digitally printed in full color on glossy paper for best quality flyers.

The high effectiveness vs. cost ratio of flyer printing and distribution make it one of the most cost effective forms of advertising. Some companies, even those who are stable enough to afford mass media advertising, still use flyer distribution for advertising their business. Giving out flyers is an effective way to give out in depth details about the products/services that a business offers which their market might miss with mass media advertisements. If you are having trouble getting exposure for your start-up business, flyer printing and distribution can definitely give your business a boost.

No comments, starkbier, November 8, 2018

Indias Growth In The Advertising Industry

The Indian advertising industry as it stands today is all about business. It has grown from being a small-scale business to a full-grown industry. It has come up as one of the key industries and tertiary sectors and has expanded its reach be it with respect to creative branding, the capital deployed or the workforce involved. Advertising firms in India, in no time have carved a niche for themselves and set themselves on the world map. It is one of the key factors to improve your business.

Advertising agencies in India with an estimated value of es13, 200-crore has astonished many the world over with some astounding work that has emerged in the recent past. The creative minds in Indias creative branding agencies have produced some unbelievable concepts and work that can be considered as masterpieces in the field of advertising.

Event management in the country too has taken a leap. Print Media agencies, Outdoor Ad agencies and PR companies all have come a long way from being small and medium sized industries to becoming well known brands in the business. Various advertising firms, PR agencies, outdoor ad agencies in India have emerged as some of the top agencies of the country.

The Indian economy is on an upswing and the market is on a constant path of growth. With the market expanding, Indian advertising agencies have much to cheer. Businesses are turning to advertising firms to cash in on profitable business opportunities. Expansion in business has resulted in a consequent boom in the advertising industry as well.

Advertising agencies in India today deal with national and international projects. This is essentially due to the fact that the industry offers a range of functions to its clients that cover end to end solutions including client servicing, media planning, media buying, creative conceptualization, pre and post campaign analysis, market research, marketing, branding, and public relation services.

Given the present pace at which the Indian advertising firms are moving the industry is geared to witness a significant boom in the times ahead. If the pundits are to be trusted then the industry in the times to come will be a key contributor to the GDP. With al this there is definitely no looking back for the Indian advertising industry that is all set to win accolades from the world over.
Indias online advertising market worth Rs. 250 crores, India mobile advertising is Rs 40 crores. Internet advertising, already a $15-billion industry in the US, is set to see a big boom in India. According to a media reports, internet advertising stood at Rs 215 crore last year (a 43 per cent growth over the previous year), but industry watchers say that it could grow more than ten-fold (to Rs 2,500 crore) by 2011. Mobile advertising, which is hot in India simply because, for every internet user there are five mobile phone users, is also projected to grow from Rs 40 crore currently to Rs 500 crore by 2011.

No comments, starkbier, November 6, 2018

Your Advertising Budget. What Is Right For You

I just bought 4 more books from Amazon.com, All about Retail Store Marketing. One looked promising. It was written by someone who actually had a Retail Store. She sold gifts. She had useful information on inventory control, hiring, location and taxes. But what she said about advertising sent chills running down my spine.

She talked about an Advertising Budget. In other words, setting aside a specific amount per month just for advertising. Usually this is in the form of a percentage of gross sales. Eight percent is common. Ive heard up to 15% of sales as your best budget. These figures are given by sincere, educated people as some kind of fact. NO, NO, NO!

This shows a complete misunderstanding of what advertising really is. Advertising is an investment made to generate new customer sales. These people are treating it like advertising is an expense. If you track ad performance, this difference in perspective will pay really big, really fast.

Lets say you mail a flyer, or put an ad on TV or the Radio, and the ad (or series of ads) costs you $1000. Is $1000 your budget? It shouldnt be. If the ads bring in only $500, what will you do next time? Hopefully not spend it again, even though it was your budget.

If you run an ad for $1000 and it generates $5000 in new business ($2500 in profit) do you stop just because you already reached your budget? No. If you can double your money in thirty days you do it as often as you can.

If you test new ads and track your response, you will quickly see that you just keep re-investing in proven ads and dump the losing ads. Thats how you grow. Are you guessing about what works and not analyzing your losers? Thats guaranteed to keep you in the “Ad Budget” group. In other words, not knowing what works.

Ads either generate a profit or they dont. If they do, keep doing the ads as long as they are generating a profit. When they eventually die, bury them. All ads eventually die. The only people that keep saying that you need to repeat an ad to make it pay are ad salespeople.

If your ads work, who cares what the budget is? Dont stop! If your ads dont work, who cares what the budget is? STOP!

This is the real advantage of tracking ad results: Youll know which ads pull their own weight and adjust accordingly.

No comments, starkbier, November 2, 2018

Advertising Post-testing

The projective techniques are used to overcome the barriers of rationality, logicality and politeness, which often play an important role in case of direct questioning. In direct questioning people often tend to give politically correct answers that are considered right by many. Also they try not to hurt the researcher and thus avoid negative answers. In case of projective techniques, an indirect approach is adopted. Instead of asking questions, the respondents are subjected to different test. These include the associations test, sentence completion test and thematic appreciation test.

Association tests attempts to get an immediate response to a stimulus such to get an immediate responses to a stimulus such as a word or picture by asking the respondent to say the first thing that comes to his mind. Sentence completion tests are an extension of the association test. Here the respondents are given incomplete test use pictures, which are shown to respondents. They are asked to tell stories about the pictures. These descriptions and interpretations are analyzed to find out about their attitudes.
In depth interviewing the respondent is first put at ease by the researcher while he tries to build up a rapport with the respondents. Then the respondents are asked leading or probing questions to bring out his underlying subconscious reaction to the brand or organization advertised. The questions are never structures and the interview is always conducted in a free and cordial manner. The flexibility and freeness brings out many facts. Which usually are hidden beneath the conscious mind of the respondent? Depth interviewing needs to be conducted by highly skilled and trained psychologists to be able to fully explore the attitude of respondents.

One often face the problem of artificiality a while conducting pre-testing. This problem is easily overcome during post-testing. Post-tests attempt to measure the actual effect of real advertisements in real situations. This is a more practical approach to measure the effectiveness of car mat advertisements. Different types are conducted as part of post-testing advertisements.
Whatever the purpose of a car mat advertisement, its first task is to be seen, read, or heard. Every advertisement uses some means or other to get attention and hold it. Here comes the first big hurdle recognition. This is simply a matter of identifying an advertisement that one has seen before. Recognition is a necessary condition for effective advertising. If advertisements cannot pass this hurdle, it will probably not be effective. Recognition tests are usually used for print ads.

While many types of recognition have been designed for the car mats advertisements. The starch recognitions test sends newspaper or magazine to respondents and then sends interviews to conduct the tests. Starch tests usually finds out the recognition rates of various elements of the ads like the visual or illustration, headline, logo, body copy, color, size, shape etc.

No comments, starkbier, October 29, 2018

Influence And Benefits Of Rickshaw Hire And Pedicab Advertising In London

Advertising has taken a new turn with the help of pedicab advertising. Going to unimaginably interior places has become very much possible with this rickshaw advertising and hence businesses of all kinds are giving this technique of advertising a serious thought. With the help of a rickshaw hire that is on constant move, you could spread the word about your business even in the nook and corner of the place you are in.

Even the pedicab rider can sport your companys logo or uniform for that matter and add to the advertising and marketing efforts that have been chalked out by the company. Operating throughout London the pedicab hire service not only offers affordable advertising opportunity for any kind of a business, it takes the brand very close to its target audience.

There are indeed a lot of benefits that pedicab advertising brings along with it when compared to the standard billboard advertisements. In the former, the advertisement is on the move whereas, in the latter, the advertisement is just static. The chances that a person comes across the ad on a rickshaw are more than when compared to the chances that he would come across the ad on the billboard. There is more action in the former than in the latter and hence rickshaw advertising facilitates greater exposure for the brand and through it the business.

Pedicabs definitely ignite the curiosity of the onlookers and hence half the purpose of advertising is solved. Curiosity prompts them to take note of the advertisement. Indeed this is a kind of street marketing and one could use the pedicab for purposes other than just commuting too. Providing convenient rides and that too in an environmentally friendly manner, pedicab advertising gives great worth for ones money invested.

Meeting the eye at a convenient level, and making a clear impact on the minds of the onlookers is what is achieved through rickshaw advertising. There are different levels of advertising too when you go in for a rickshaw hire. Basing on the package you choose for your business, you could avail field marketing services too and benefit from the maximum exposure and awareness that rickshaw creates in the public in general. A highly affordable promotional service for ones business, pedicab advertising leaves no stone unturned to spread the word about the business in all the circles. This indeed is a combo offer for the rickshaw service along with offering friendly and fun service also is serving the purpose of outdoor advertising.

No comments, starkbier, October 27, 2018

Airplane Advertising Makes Your Small Company Big and Big Company Soar

Has recession severely affected your business? Are you facing enormous consumer churn? Then may be it is time for you to makeover the image of your brand and the only way to do this is marketing marketing in a novel and catchy manner. When it comes to uniqueness, catchiness and cost-effectiveness in marketing, aerial advertising or airplane advertising is beyond comparison.

Marketing is a paid form of non-personal communication about an organizations services or product, transmitted to a targeted audience through a broadcast medium. Advertising is the only mode of communication between your company and your consumers to arouse their interest and enhance your products demand. If your marketing campaign is not able to obtain the desired consumer responses then its time to change your approach.

Air advertising involves aerial billboard, blimps, skywriting. You can choose the approach that suits your business. Airplane banners were mostly used for personal messages and by the small businesses in the past but now larger companies i.e. United Airlines and McDonalds also have opted for this approach because of its countless benefits.

Every small business owner has the same dream to make his business grow and one day your small company gets listed among the big companies of the country. Because of the extreme competition in the market and many companies providing similar products and services, this is not an easy job. You must provide the best services at minimum cost but no matter how good your brand is, people can only know it via marketing. If you adopt the same marketing approaches as everyone else does, the chances of your dream coming true is scarce. Try something different, be the first to advertise your brand with an air ad!

How is aerial marketing profitable for larger companies? If you do not know the answer, ask this question from Fox News, McDonalds or United Airlines or read the next few lines. A TV commercial can cost up to hundreds of thousands of dollars, especially during the peak time. But an airplane banner can catch the same number of eyes at a much cheaper cost. In addition to this, these ads have a much higher recall value as compared to any other mode of advertising. Maximum result at the minimum price, what else do you want from your advertising campaign?

No comments, starkbier, October 24, 2018

How To Find Advertising Graduate Jobs

The United Kingdom is one of the most competitive advertising markets in Europe and possible in the world. With a large population of young adults and teenagers holding dispensable income, advertising companies are looking for cutting edge campaigns to attract new customers for their clients. While the need for creative marketing professionals has gone up, so has the number of university graduates holding degrees in advertising, marketing, and communications. The job market for advertising graduate jobs has become more competitive, with firms setting higher standards for their advertising professionals to meet client needs. Graduates looking for an advertising job may find it difficult to find a job on their own, with advertising firms deluged with qualified candidates. Graduates should work with MetaMorphose International to find their dream advertising job.

MetaMorphose has twelve years of experience in placing qualified graduates and young professionals in advertising positions. MetaMorphose recruits talented but inexperienced graduates and creates a large talent pool from which clients can choose the best candidate. The reason why so many businesses contract with MetaMorphose is that their applicants arent just talented but have a great attitude, a strong work ethic, and the potential to be successful in advertising. The MetaMorphose philosophy on finding the right applicant for advertising jobs includes training inexperienced graduates for long term success in the advertising industry.

Whether hired for a contract or permanent advertising position, graduates and young professionals are put through an extensive training program. Experienced trainers, recruiters, and speakers from different professions help mold the inexperienced professional into a successful employee of an advertising firm. While many recruiting agencies do cursory training for their employees and send them on their way, MetaMorphose is invested in the success of its hiring companies and recruits. With an extensive professional development program available to advertising graduates, MetaMorphose allows each professional the opportunity to become more marketable in their new jobs while providing great service to their employers.

MetaMorphose has connections to business big and small that are looking for great advertising graduates. Telecommunications firms are often looking for advertising graduates on a contract or permanent basis to help develop promotional campaigns for their services. As well, publishing firms need advertising professionals to help develop clever campaigns to promote new books or magazines. Finally, marketing firms are always looking for creative advertising graduates to help develop new marketing tools to create a competitive advantage over other firms. These advertising graduate jobs and many more are available for successful applicants of MetaMorphose.

No comments, starkbier, October 23, 2018

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