Television, the mass medium for news, views, information and entertainment, and being one of the most effective methods of reaching the masses, plays a significant role in the marketing and advertising industry.
Television, which has the added advantage of sight and sound
against other media like print, bill boards, mailers, looks indispensable for marketing and advertising industry as the main promotional activities of these sectors are currently being done through TV.
In India, television commands 72 per cent of the urban Indian’s time spent on media. The reach of television has grown by 12 per cent since 1999. Cable and satellite penetration has risen from 29 million in 1999 to 40 million, a 31 per cent growth, which is more than double the figure of television’s rate of growth. Around half of all homes in India with televisions now have cable and satellite subscriptions. This shows how TV is important for advertising and marketing industry apart from news magazines etc.
As the television covers more and more houses both in urban and rural areas by days, there comes its more developed digital format – the high definition television.
High definition television gives high quality picture on the screen and the quality of the sound is also superior to that of a regular TV set.
Higher picture sharpness, larger picture, more colors, wider picture, multi-channel digital CD quality sound are some of the feature of the High definition television. Types of high definition television include direct-view, plasma, rear screen, and front screen projection.
Under the high definition television, standard pictures become six times the resolution of a regular TV set. High definition television set presents a 720 to 1080 lines of resolution compared with just 525 lines presented on a regular television set. Motions are smooth and the picture becomes clear enough to sit very close to a very large screen. The picture is displayed in a panoramic 16:9 horizontal-to-vertical aspect ratio to be more like movies and add the feeling of realism to TV.
To know more about the topic, get a copy of Pitch, a monthly magazine on media, marketing and advertising, or log on to www.pitchhonet.com. Pitch provides news and the latest trends in marketing and advertising industry. It publishes interviews of prominent business personalities, tells about popular brands, gives reviews of business related books, highlights on new advertising campaigns, etc. The magazine is published by exchange4media, India’s premier portal providing news, views and analytical information.
No comments, starkbier, June 29, 2018
French cuisine is the amazingly high standard to which all other native cuisines must live up to. The country of France is home of some of the finest cuisine in the world, and it is created by some of the finest master chefs in the world. The French people take excessive pride in cooking and knowing how to prepare a good meal. Cooking is an essential part of their culture, and it adds to one’s usefulness if they are capable of preparing a good meal.
Each of the four regions of France has a characteristic of its food all its own. French food in general requires the use of lots of different types of sauces and gravies, but recipes for cuisine that originated in the northwestern region of France tend to require the use a lot of apple ingredients, milk and cream, and they tend to be heavily buttered making for an extremely rich (and sometimes rather heavy) meal. Southeastern French cuisine is reminiscent of German food, heavy in lard and meat products such as pork sausage and sauerkraut.
On the other hand, southern French cuisine tends to be a lot more widely accepted; this is generally the type of French food that is served in traditional French restaurants. In the southeastern area of France, the cooking is a lot lighter in fat and substance. Cooks from the southeast of France tend to lean more toward the side of a light olive oil more than any other type of oil, and they rely heavily on herbs and tomatoes, as well as tomato-based products, in their culinary creations.
Cuisine Nouvelle is a more contemporary form of French cuisine that developed in the late 1970s, the offspring of traditional French cuisine. This is the most common type of French food, served in French restaurants. Cuisine Nouvelle can generally be characterized by shorter cooking times, smaller food portions, and more festive, decorative plate presentations. Many French restaurant cuisines can be classified as Cuisine Nouvelle, but the more traditional French restaurant cuisine would be classified as Cuisine du Terroir, a more general form of French cooking than Cuisine Nouvelle. Cuisine du Terroir is an attempt to return to the more indigenous forms of French cooking, especially with reference to regional differences between the north and south, or different areas such as the Loire Valley, Catalonia, and Rousillon. These are all areas famous for their specific specialty of French cuisine. As time has progressed, the difference between a white wine from the Loire Valley and a wine from another area has slowly diminished, and the Cuisine du Terroir approach to French cooking focuses on establishing special characteristics between regions such as this.
As part of their culture, the French incorporate wine into nearly every meal, whether it is simply as a refreshment or part of the recipe for the meal itself. Even today, it is a part of traditional French culture to have at least one glass of wine on a daily basis.
No comments, starkbier, June 29, 2018
Everyone brand indulges in advertising. Some brand advertisers adhere to advertise in a customary way while some brands evolve out from the traditional norms of advertising and try different techniques which are out of the box. In this article, let us discuss about 3 successful techniques of advertising which are used by a wide range of smart advertisers in the brand market.
Technique no.1- Generate a metaphor
A symbolic representation of the key idea of the particular advertising communication is quite helpful. You can use images or statements that are completely different but when placed together provide a new idea. Over here you can play with words or with visuals or both. By creating a metaphor you can represent a characteristic or a feature or a benefit or a service of your brand.
A metaphor can be skillfully used to exemplify the brand’s personality. For instance, branding campaign advertising for a summer talcum powder can use ice cube to denote the idea that the user of the brand will feel a cooling sensation by using that talcum powder.
Technique no. 2- Pledge a benefit
Your brand should provide a compelling benefit that your product can deliver. This is because a benefit is something of value to your target group. Before purchasing your product a question arises in the mind of your customers what can this product do for me? The answer should be a benefit. Your advertising campaign should be able to persuade the target group about the benefit of the brand and how it will bring a difference in their lives.
A good example for a benefit ad- Introducing a summer deo which can actually help you stay fresh round the clock
Technique no. 3- Talk about a problem
Everyone has problems. Some products solve them and for this reason they win the faith of a wide range of customers.
A headline for a shampoo advertising campaign starts with something like this Fed up of dandruff Such headline can easily grab the attention of those customers who have dandruff problems and they would sure watch or stay tuned to the commercial because everyone wants a solution for any problem. Later in the ad the advertiser can gradually explain how those customers can get rid of the dandruff problem by using the brand.
To sum up, advertising as a defined tool for brand promotion is open to various other techniques of promoting the brand to its target group.
No comments, starkbier, June 29, 2018
Did You Know that Your Credit Score Affects Texas Auto Insurance? Credit Ratings and Insurance Premiums Are Intertwined in Texas
While many drivers don’t know it, Texas auto insurance law actually allows insurance companies to run your credit report before offering you a price for your policy. This helps the insurance company to determine your overall insurance risk and helps them determine the likelihood that you will pay your premiums on time. While few drivers are aware of this law, it helps to explain why some drivers with flawless records pay more in premiums than drivers with tickets who have superb credit ratings.
How to Tailor Your Credit for Lower Texas Auto Insurance
If you are worried that your credit score may drastically increase your auto insurance premiums, it is of course important to realize that the difference will not be so great that insurance becomes unattainable. With that said, however, improving your credit can certainly help you discount your overall policy premiums. Learning what you can do to improve your credit can help you save on Texas insurance as well as on other credit based purchases.
Credit Boosting Tips for Lower Auto Insurance in Texas
Paying your bills on time can lower Texas auto insurance premiums.
Pay more than the minimum on your credit cards each month to lower balances.
Keep lines of credit open longer and with low balances.
Consolidate old debts and make payments each month to improve your score quickly and lower Texas insurance rates. Do You Know Your Credit Score?
Monitoring your credit report can help you understand increases in your Texas auto insurance premiums. Keep an eye out for any fraudulent reports and make sure that you are staying on top of any debts. Simple monitoring can make a huge difference. If you see an item that looks suspicious, contact the reporting agency to verify that the debt is valid.
Texas Auto Insurance Rates Can Be Dropped
If you can improve your credit rating, you can lower your auto insurance premiums. We are all looking to save money in today’s economy, and improving your credit can help you save in many areas. Take the time to ask your insurer how your policy is affected by your credit and if there are old debts that are raising your premiums take care of them today so that you can pay less in Texas auto insurance tomorrow.
No comments, starkbier, June 27, 2018
The world wide web is having problems dealing with numerous websites being put on the web. The world wide web now gives the look of a maze. Web masters out of their enthusiasm for websites are rolling out as many websites as they possibly can to promote them and thus attract maximum traffic. This has also led to intense competition among sites that are vying to maximise their share of ad space. For this they are taking help from advertising companies.
An advertising company can help them advertise their websites in the most professional way to improve their rankings on reputed search engines, which provide the majority of online traffic. An advertising company popularises a website and makes it attractive to draw potential customers like bees are attracted to honey.
An advertising company should not offer limited service of providing only online promotion methods, but should also strive to ensure that the motto behind the whole effort of promoting the site is achieved. For this, an advertising company needs to understand and examine the needs of a website and be well versed with its business objectives.
The Internet in the present times is getting revamped day by day, with new technologies being introduced in the market, which makes the Internet the most viable place to be at for any website. An advertising company can make full use of these technological advancements.
The reason behind hiring an advertising company is to ensure that your website get maximum online exposure. A product can be sold or a service can be provided only if people are aware of their existence. How can a customer buy something which he or she has no idea about. This is a simple logic that needs to be applied to promote your website proficiently.
So, an online advertising company should also ensure that on page and off page promotion of a website is optimised and that it keeps itself updated on different marketing techniques that are available or introduced in the market from time to time. This will help an advertising company make right moves to promote websites of its clients.
No comments, starkbier, June 25, 2018
As fashions and other trends reflect looks and styles of times that some might prefer to forget, the term “everything old is new again” has never rung more true. This adage can also be used when marketing your business.
While it is true that the Internet has become easier and more accessible to marketers and advertisers, never underestimate the power of a well printed and well placed brochure, postcard or flyer. In fact, with many companies focusing their marketing online, print advertising has the advantage of remaining the “tried and true” method. In addition to including online marketing in your advertising budget, utilize the Internets search options to find an online printing company to affordably produce your full color brochures, advertising flyers and other print collateral to round out your marketing efforts.
Including traditional print marketing allows for a cross section of advertising on a variety of levels. For example, direct mail is an ideal, cost-effective way to target specific neighborhoods quickly and easily. Use flyer printing or postcard marketing to announce new services, special offers or grand openings. Postcard printing is easy and affordable and will ensure your name reaches your local area quickly and efficiently.
Full color brochures are an ideal follow-up for networking events, sales meetings and cold calls. Include brochure printing with your direct mail efforts to double your impact. Brochures and advertising flyers can be mailed directly to prospective or existing clients to further illustrate your products and services and drive sales. Consider using one panel as a registration or order form to round out your marketing push while also creating a multi-purpose collateral item.
Just as there are multiple levels of learning, so are there multiple levels and options in advertising. For example, a well-known performance group maintains a very consistent website, advertising upcoming shows and events. To advertise upcoming events, they utilize direct mail and postcard marketing. When attending local festivals or other public events, you will find full color brochures and advertising flyers on the table for patrons to review and keep. All of these efforts are enhanced by regular email newsletters and all print collateral drives traffic back to the website; definitely a case of one hand helping to feed the other.
Rather than sinking your entire marketing budget into Internet advertising, spread the wealth. You might be pleasantly surprised at the handsome return on your investment.
No comments, starkbier, June 24, 2018
They dont like to wander in the streets in search of their service providers. Plumbing units, boiler units, electrical units, carpentry works and more demand repair and maintenance in the regular flow of your life. You have to depend on electrician, plumber and related professionals to run your house or office units in smooth way. The easy way to find the service provider sitting in your room is with the help of business directory.
Norfolk directory helps the people of Norfolk to find their service providers within in minutes of occurrence of any problem for their household units. Just few clicks bring the listings of all leading service providers to the desktops of the people. Customers can get the contact details of the service providers from these business directories. Directories give the website links of the service providers. People can get the information on rates and service provided by the companies through the websites. Customers have to make just a call or mail to get the service providers at the door steps.
This is the cheap mode of advertising that brings large client basis to business without spending more. Norfolk business directory helps both the customers and businessmen to find their targets. Business directory helps the businessmen to run their businessmen in the path of success with the support of local customers.
Thousands of searches are made in Norfolk directory by the people to find their desired service providers. Let your business name be one among the list for which the clients are searching for. Get listed in the Norfolk directory now itself to start receiving the business calls. localsearch24 is one of the best Norfolk directories to visit to make the listing a fruitful one. This is one of the most visited online directories by the people of Norfolk to find their businessmen and service providers. So there is no need for the businessmen to search for the customers. Listing in localsearch24 brings the customers in search of your business.
No comments, starkbier, June 22, 2018
Boiling water without burning it may seem like a simple process but in reality there are some individuals who simply do not know their way around the kitchen. They cannot tell you the difference between saut and broil. Culinary students who are interested in the top culinary schools must have some background in the kitchen if they hope to become an executive chef one day.
They have to know the basics if they want that ‘A’ on their souffle. It can be a demanding career and one that is tough on the body, mind and ego but for those who have the determination the pay off is extraordinary.
Top culinary schools are not everywhere. There are many located throughout the United States that offer a comprehensive cooking degree upon completion, yet there are some that do not and so you must go online. The only online school that may be applicable, should you want to run the front end of a restaurant, is The University of Phoenix with their Hospitality and Business Management program. However, this program will only teach you how to run the front of a restaurant, as it will not include any instruction in the culinary arts. Many cooking colleges offer a special type of arts program that is world renowned. At the California School of Culinary Arts Pasadena, you can partake in the Le Cordon Bleu Culinary Arts program, about which most people are most familiar.
It is a great curriculum that offers three distinct programs, which you can either take separately or all together. They offer the culinary arts program, a baking program and a program that focuses on Hospitality and Restaurant Management.
If you are not thinking about obtaining a certificate or degree and simply want to further your skills and knowledge in the kitchen, then you may want to think about specialized classes in one area of culinary delight. You could take a Thai cooking school class or even an Italian cooking school class to teach you how to make those wonderful dishes you order at restaurants.
Choosing from among the top culinary schools can be difficult for students. Not everyone is cut out to be a chef. Some people never aspire to learn how to make the dishes served in five star restaurants. But for those who persevere and learn the tricks of the trade it can be a rewarding career filled with excitement and advancement. It is a dream of a lifetime for those individuals.
Enrich your knowledge further about top culinary schools from Mike Selvon portal. We appreciate your feedback at our cooking school blog where a free gift awaits you.
No comments, starkbier, June 21, 2018
Jay Noland is a Network Marketing professional who has been in this business since 1995. Jay found success in this business from a young age and since then he has worked on several businesses that have reached global success and have their presence in several countries. Along with being a successful businessman, Jay Noland is also an excellent motivational speaker. Over the years, he has helped and mentored thousands of individuals in achieving success on their own and bringing a massive change in their professional as well as personal lives. In the industry, he is also known as a Master Trainer and he has delivered motivational talks all over the globe. People from all walks of life have attended his talks and benefitted from his talks and they have been positively impacted by his thoughts.
Jay Noland thinks himself blessed to be able to guide so many people and motivate them to achieve something tangible with their efforts. His leadership skills have helped him in achieving success in several business ventures even in the most grim business situations. He has always stood by the teams he has led and mentored them expertly through difficult business conditions. Jay Noland believes in giving his all when he commits to a task and this passion for doing good work has helped him foster great relationships with people all over the world.
With exceptional people skills and futuristic vision, Jay Noland has achieved massive success in the business arena and his opinion and advice is greatly valued by his peers and colleagues. Those who meet Jay Noland can’t help but be influenced by his positive attitude and outlook towards life. Jay Noland is the CEO and founder of SereniGy MLM Company that deals exclusively in beverages that contain the herb Ganoderma Lucidum. The company helps determined individuals excel in direct marketing through sales of SereniGy products. Find out more at www.serenigy.com.
No comments, starkbier, June 21, 2018
Just like a business, many churches use technology to do their job more effectively. One of the best things they can invest in is a good piece of church financial software.
The real question is, what would that look like?
Here are a few things you can look for in a good church financial software:
– Easy to use. You want your it to be easy to use, right? Nobody wants to spend hours and hours just learning how to use something when they first get it! There are a lot of great programs out there that are very simple to use but also do their job well. Find one of those and you’re golden.
– Very flexible. Most of the really good pieces of church financial software are flexible in what they can do. They can print different financial forms, handle taxes, keep track of tithes, handle the church’s payroll – everything!
– One stand-alone package. You probably already know this, but a crucial aspect to look for is that the software can do its job all by itself. No need for additional software or upgrades to do what you want it to do.
– Price. In today’s economy, you have to be concerned about the price! Luckily, church financial software doesn’t have to be expensive. You can pick up a great piece of software for about $300, and can probably find really good deals if you look hard enough!
– Can you use a business software? Many churches will use the same software that small businesses use. Although this won’t have all of the same features as church financial software, it will likely have additional features and more customer support if you ever need it.
– Online reviews. One of the best things you can do to select church financial software is to look at a few reviews online. What do other users have to say? What do unbiased users have to say? With so many review sites on the internet now, it’s easy to find out what people like and don’t like!
In conclusion, there are a number of things to look for in your church financial software. Remember that a lower price doesn’t always mean lower quality, but often that is the case. Also remember that you want something that’s complete, flexible, and easy to use.
No comments, starkbier, June 19, 2018